It sells One Direction Merchandise such as headphones, phone cases, teddy bears, masks, watches, stickers, mugs, bags, wrist bands, mini standee cutouts, necklaces, bracelets, earrings, singing toothbrushes, blankets, pillows, pens, hats, cards, diaries, lunch bags, posters, stationery, notebooks, tattoos, wallets and more!
Here are a few examples of the items in sale in each of the different ranges.
The orignally released a range of merchandise in 2011 which was based on the colours red and black and used two different photosets of the boys.
The second range was based around the colours sky blue, white and red as well as a different, more recent, photoset of the boys.
The third range is based around the colours blue, pink and purple and uses around 3 or 4 different photosets of the boys.