Modest! Management are an artist management company. From 2010 to roughly 2015, Modest were One Direction's primary management team. In 2016, they branched out into golf marketing, building Modest! Golf, with Niall Horan serving as a co-director.
Formed in 2003 by Richard Griffiths and Harry Magee, Modest manages artists careers. The company website states they handle everything from "writing, recording, touring, brand partnerships, merchandise, endorsements, theatre, television and publicity."
Relationship with One Direction
The company is extremely unpopular amongst the One Direction fanbase, who feel they have mistreated, controlled and misbranded the band over the years, to the detriment of 1D not reaching its full potential with a wider audience, due either to deliberate, or unnecessary, career sabotage, at the hands of an incompetent management team. Little Mix's fanbase has voiced similar concerns.
In 2015, Modest's website went down for maintenance and One Direction's artist profile page was not available. Fans were overjoyed at the possibility of One Direction no longer being associated with Modest, to the point where "goodbye modest" trended worldwide on Twitter for over 24 hours and several articles were written documenting the immense reaction. In the same year, it was discovered by a fan on Tumblr that Louis's former girlfriend Eleanor Calder was friends with Modest co-founder Harry McGee's son, and they both attended university together.
In 2012, X Factor runner up Rebecca Ferguson was sued by Modest for "breaching contract", claiming she unlawfully ended her contract, and sought 20% of her future earnings. Ferguson claimed she was mistreated by the company, who made her do press interviews despite collapsing with exhaustion. She claimed they "watched me collapse, then gave me a can of Coke and said "now go do your interview"", and her work schedule would not let her see her children enough
- One Direction (Zayn, Harry, Louis, Liam no longer managed by M!M, Niall unconfirmed)
- Little Mix
- Olly Murs
- 5 Seconds Of Summer
- Hey Violet
- Scouting For Girls
- Alion Moyet
- Paul Potts
- Diana Vickers