The One Direction dolls were created in the likeness of One Direction members, Liam Payne, Louis Tomlinson, Zayn Malik, Harry Styles, and Niall Horan.

First Range

The first range of dolls was released in May 2012[1].


In a 2011 press release from Vivid Imaginations, they stated:

“We know that One Direction are without doubt the next big thing on the UK boy-band scene and we know their audience is young enough to convert to strong doll sales. Our belief is that the band could scale the dizzy heights of success enjoyed by Take That over 20 years ago and we’ll be doing everything in our power to secure stock availability for the upcoming Christmas season as this represents a fantastic opportunity for our retailers to claw-back tween sales revenue that is often lost to other categories.”


Second Range

They were released on November 16, 2012 by Vivid Imaginations. They are mini versions of One Direction[2].


The dolls are approximately 30cm in height and have lookalike clothing.


Third Range

A range of singing dolls was released in the US only.


Fourth Range

A 4th range of dolls was released in the week beginning on August 5, 2013[3].



  • They were created using laser-image face-sculpts for maximum authenticity.

External links

  • Hasbro- Official One Direction Hasbro page


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