One Direction: The Only Way Up is an unauthorized documentary about One Direction. It was released on DVD in the UK on July 23, 2012. It has a running time of 63 minutes and is produced by Entertainment One studios
The unauthorised documentary, presented by Sinitta Renet from the X Factor, features One Direction's rise to fame. It includes interviews with celebrities such as Simon Cowell, Zac Efron and Piers Morgan and 'unleashes all the highs of the band's turbo-charged fame'.