April 2, 2014
The announcement came though in the form of a 35 second video posted on their YouTube channel on February 27, 2014.
In the video, Harry says that the fans reaction to the Our Moment perfume has been "amazing" and that "we're so so pleased that you guys like it so much". Harry described it as a "new version of Our Moment with the original notes but with some new stuff with things like pink grapefruit, jasmine and mixing them with new scents like green apple and violet in a swanky new bottle". He also mentioned that it was a "special edition".
"The response to One Direction’s debut fragrance, Our Moment has been phenomenal. So much so that many fans have been asking “what’s next?”. So, for those avid fans who just can’t get enough, the band have created a stunning new Special Edition fragrance, That Moment by One Direction."- 'That Moment' website
On the 1st of April 2014, the teaser trailer was released for the perfume. It was a 47 second clip featuring all 5 members and also a french photographer who "has come all the way from France to see us". The photographer has the boys pull funny faces and model the fragrance.
In the full advert, lasting 6:48, features a Parisian fragrance photographer, named Girolle. He's "taken some of the best photographs of all time and we're really looking forward to working with him and getting to know him" said Niall. Girolle wears a leather waist jacket and has a very heavy french accent. In the film he sings, comforts and shouts at the boys. Rochelle wears a black leather cap and is always holding a bongo which he often plays while Girolle is singing. He and Rochelle, a "fragrance visualization expert", take photos which "from looking at the picture you can tell how the perfume smells". Rochelle is very good at "conveying a smell in the face". They both work throughout the video to help the boys make faces for photos which represent the smell of "That Moment" and constantly reminds them about "That Moment". The boys take photos by themselves first before posing together. It is shot in a documentary style featuring the boys on set with Girolle and Rochelle.
"I want all of you to put your hands around that moment, to feel the moment, to love that moment"- Girolle
The fragrance was available in 4 different forms:
- Eau de Parfum
- Shower Gel
- Body Lotion
The perfume was available in 3 different sizes: 30ml, 50ml and 100ml.
The bottle was very similar to that of the original "Our Moment" perfume, housed in an "intricate pink glass bottle" and complimented with "glass diamond".
The fragrance had top notes of Apple, Cucumber and Tangerine; mid notes of Muguet, Peony and Violet & dry notes of Patchouli, Creamy Musk and Cedarwood.
|Denmark||April 2, 2014|
|Norway||April 10, 2014|
|Australia||April 14, 2014|
|Spain||May 1, 2014|
|Canada||May 5, 2014|
|Austria||May 15, 2014|
|Bosnia & Herzegovina|
|New Zealand||June 1, 2014|
|Bolivia||June 12, 2014|