Up All Night
One Direction performed on Today for the first time on March 12, 2011 to promote the release of Up All Night in the United States. They sang "What Makes You Beautiful", "Gotta Be You", "One Thing", and "More Than This".
Take Me Home
One Direction's second appearance on Today was on November 13, 2012 to promote the release of their second album, Take Me Home. They performed six songs, but only three ("What Makes You Beautiful", "Live While We're Young", and "Little Things") were originally aired. The other three ("One Thing", "Moments", and "Kiss You") were aired the next day. More than 15,000 fans crowded the Rockefeller Plaza, breaking the attendance record they set in March.
This Is Us
One Direction's third appearance on the Today show was on August 23, 2013 to promote the release of "Best Song Ever" and their film This Is Us. They performed Best Song Ever, "Kiss You", "Little Things" and "What Makes You Beautiful". More than 18,000 fans showed up, once again setting a new attendance record.
One Direction's fourth appearance on The Today Show was November 17, 2014 in Orlando, Florida, to promote their fourth album Four. It was one of the band's first official public appearances without Zayn Malik, even though he had not officially left the band yet. He was absent due to alleged exhaustion, but Today Show host Matt Lauer angered fans and annoyed the band by speculating that drug use had something to do with his absence.